Google Google
This begs the question (at least for me): What is Google?
If you “Google” Google, this is what comes up:
Enables users to search the Web, Usenet, and images. Features include PageRank,
caching and translation of results, and an option to find similar pages.
www.google.com/ - 3k - Jul 25, 2005 - Cached - Similar pages
Hmmmmm. Sounds like a search engine to me. Search engines typically make money by selling advertising and services revolving around marketing (i.e. search keywords, rankings, etc.), no?
Do not get me wrong, the point of this entry is not to defame or critique Google. Google is a great company. Their growth is spectacular. Their cash flow is solid. To my knowledge, the company has done everything in accordance with the best interests of both their clients and investors, large and small alike. Management clearly has their finger on the pulse of technology—ostensibly they are the first company since the PC revolution to give Microsoft a run for its money.
I like Google. In fact, I like GOOG as a company a great deal—on every level. I do not own it, I would not buy it and I would not short it. I just like it. I respect it. In my opinion, it is one of those companies that will stand the test of time.
In a cutthroat market with few barriers to entry, they have gained (and maintained) their competitive advantage by executing the strategy they laid out before going public.
But here is what I do not like. I do not like the talking heads on TV and newsletter writers trying to justify Google’s price with obscure metrics, i.e. “Based on our projected enterprise value for 2012…” or “if GOOG earns $11 in 2008, then by our valuation model we can expect…”
Even worse are those who refuse to “pigeon hole” (sic) GOOG as a search engine:
“Google is a new media company…” or “Google is not your traditional search engine in the sense of…”
As Kerry Coughlin once told me, ‘it’s too bad stupidity isn’t painful.’ If it was, Google Analysts would all be in the Head Trauma Wing at Mount Sinai Hospital.
Just because Google offers a portfolio of products designed to compliment their business and provide a greater service along with the “traditional” search engine does not mean they are part of a “new” or “special” industry group, of which they are the only member.
AMR Corp., the parent company of American Airlines, offers mutual funds as one of its services—does that mean they are part of a “new breed” of airlines that cannot be valued with the rest of the sector?
General Motors owns GMAC, which provides financing to consumers for their vehicles, but also invests in Real Estate and even owns the magazine “Better Homes and Gardens”—should GM no longer be valued as an Automotives Manufacturer—should it be trading at the PE level of a Homebuilder or an Entertainment co. as a result?
Most large companies own or operate a business which may be slightly astray from their core competency. The purpose of this is to a) make money or b) supplement or compliment their current revenue/income and c) provide a greater service to their clientele. This is what the aim of good business is—to make money. If Google does not offer these other services, most likely people will leave their site to go to somewhere else, which puts Google at risk.
It is really that simple.
(This will be the final update until August 2nd)
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